© Political Studies Association, 2002
Published by Blackwell Publishers, 108 Cowley Road, Oxford OX4 1JF, UK and 350 Main Street, Malden, MA 02148, USAPu blic Opinion, PoliticalCommu nication and the InternetHeather Savigny1University of BirminghamIn contemporary society public opinion is generally mediated by the mass media, which has cometo encompass the Habermasian ‘public sphere’
This arena is now characterised by the conflictbetween market and democratic principles, by competing interests of politicians and the media
The presentation of information for debate becomes distorted
The opinion of the ‘public’ is nolonger created through deliberation, but is constructed through systems of communication, in conflict with political actors, who seek to retain control of the dissemination of