目 录引 言.........................................................................................................5第一章 绪论..............................................................................................51.1 研究背景.......................................................................................51.1.1 研究目的...................................................................................71.1.2 研究意义...................................................................................7第二章 研究内容......................................................................................82.1 主要研究内容分析.......................................................................82.2 旅游文化主要概念.......................................................................92.3 禅意文化旅游园区的概念.........................................................102.4 禅意文化旅游园区的类型.........................................................102.5 禅意文化旅游园区的兴起.........................................................112.6“拈花湾一站式体验”的禅意文化旅游园区的发展现状（市场细分、产品及特点）........................................................................112.6.1 现状...................................................................................112.6.2 策略...................................................................................122.6.2 拈花湾的未来.....................................................................13第三章 综述（围绕拈花湾）................................................................133.1 主题定位要明确.........................................................................133.2“拈花湾”进行的创新途径......................................................133.3 体验式文化旅游外研究成果介绍.............................................15结论..........................................................................................................16致 谢...............................
