跨境电商的发展趋势与对策——以天猫国际为例【摘要】自从全球开始大规模的经济危机后，对实体经济造成的巨大的打击，电子商务的迅速的发展起来，我国跨境电商得到了长足的发展与进步，跨境电商的发展对我国经济发展有极大的促进作用。在 2020 年全球跨境零售电子商务将达到一万亿美元，在跨境贸易总量将达到百分之三十，零售跨境电商将成为人们生活重要的一部分。本文将以天猫国际为例子，介绍天猫国际的发展历程以及发展形势，并且以大学生的角度探索大学生对天猫国际等跨境电商的看法，总结出跨境电商目前所遇到的困难与问题，进一步对比分析得出跨境电商的发展趋势并且提出解决方案。【关键词】天猫国际；跨境电商Development trend and Countermeasures of Cross-border E-commerce[Abstract]Since the beginning of the global large-scale economic crisis, it has caused a huge blow to the real economy and the rapid development of e-commerce, China's cross-border e-commerce has made considerable development and progress. The development of cross-border e-commerce plays a great role in promoting the economic development of our country. In 2018, the total import and export transaction price in China's e-commerce field reached 27.1 trillion yuan, an increase of 17.46 percent over the same period last year. Such a speed of import and export is difficult to compare with the traditional import and export economy. However, at present, it accounts for a small proportion of China's import and export trade, which shows that it has great potential for development. It is understood that in 2020, the global cross-border retail e-commerce will reach 1 trillion US dollars, and the total volume of cross-border trade will reach 30%. Retail cross-border e-commerce will become an important part of people's lives. This paper will take Tmall International as an example to introduce the development process and situation of Tmall International, and explore ...
