摘 要对房地产企业来说，对企业所有资产进行营运能力分析可以向企业利益相关者提供许多有用的信息，使企业利益相关者能够充分的了解企业的整体经营情况。而且，营运能力分析所提供的信息还可以帮助企业管理者发现企业营运过程存在的问题、了解企业的资产结构和财务状况。本篇论文是站在房地产行业的角度上来写的，论文先是介绍了房地产企业的收入来源和土地储备，然后找了六家房地产上市公司 2019 年的数据做了简单的分析说明；然后重点以万科企业集团为例，就万科 2015-2019 年的有关数据以自己的理解做了简单的说明，在这里我先是计算了万科 2015-2019 年的四个周转率，然后找了两家和万科差不多的企业—碧桂园和新城控股与万科企业集团做对比，更加深入的说明我对万科营运能力的理解；最后再对万科企业集团进行指标分析时发现的问题进行了总结，并给出了一些解决意见。关键词：营运能力；总资产周转率；存货周转率；应收账款周转率；固定资产周转率IIIABSTRACTFor real estate enterprises, the analysis of the operating capability of all assets of the enterprise can provide many useful information to the enterprise stakeholders, so that the enterprise stakeholders can fully understand the overall operating situation of the enterprise. Moreover, the information provided by the operation capability analysis can also help enterprise managers to find out the problems existing in the operation process of the enterprise and understand the asset structure and financial status of the enterprise. This paper is written from the perspective of the real estate industry. The paper first introduces the income sources and land reserves of real estate enterprises, and then makes a simple analysis and explanation based on the 2019 data of six listed real estate companies. Then, taking Vanke enterprise group as an example, I briefly explained the relevant data of Vanke from 2015 to 2019 according to my own understanding. Here, I first calculated the four turnover rates of Vanke from 2015 ...
