摘 要随着经济快速发展，人们的生活水平得到提高，众多行业得到了发展机会，快递就是其中之一，由此第三方物流企业抓住机会迅速崛起。顺丰速运公司作为快递行业的龙头企业,它的品牌效应不仅深入人心，而且其提供的高效、安全、便捷的服务广受好评。但是由于第三方物流处于一个复杂的内外部环境中，第三方物流企业发展仍然存在一些问题。本文以顺丰速运为例，从产品、价格等方面分析其实施的市场营销策略，从中发现存在的问题并给出建议，为其他物流企业取得长远发展提供借鉴。关键词：第三方物流；市场营销策略；顺丰速运AbstractWith the rapid economic development, people's living standards have been improved, and many industries have got development opportunities. Express delivery is one of them, so the third-party logistics enterprises seize the opportunity to rise rapidly. As a leading enterprise in express industry, the brand effect of SF express is not only popular, but also highly praised for its efficient, safe and convenient service. However, as the third party logistics is in a complex internal and external environment, there are still some problems in the development of the third party logistics enterprises. Taking Shunfeng express as an example, this paper analyzes its Imarketing strategies from the aspects of products and prices, finds out the existing problems and gives suggestions, so as to provide reference for other logistics enterprises to achieve long-term development.Keywords：third party logistics；marketing strategy；SF ExpressII目目 录1 引 言.....................................................................................................................11.1 研究背景与意义......................................................................................................11.2 国内外研究现状......................................................................................................21.3 研究方法..........................................
