1 目录 一．概要 ..........................................................................................................................................2 二．背景 ..........................................................................................................................................2 （一）宏观环境 ........................................................................................................................2 （二）微观环境 ........................................................................................................................3 三． 研究问题及研究目的................................................................................................................3 （一）研究问题 ........................................................................................................................3 （二）研究目的 ........................................................................................................................3 四．研究方法 ...................................................................................................................................4 （一）主要方法 ........................................................................................................................4 （二）补充方法一 .....................................................................................................................4 （三）补充方法二 .....................................................................................................................4 （四）说明 ...............................................................................................................................4 五．调研设计 ...................................................................................................................................4 （一）抽样方案 ........................................................................................................................4...
