战略管理复习资料VIP免费

名词解释1. Strategy:is a multi-element plan for achieving policy goals by maximizing the use of a company’s present and potential resources（战略：是由一家公司的现有和潜在资源的利用最大限度地实现政策目标的多元素计划。）2. Vision: is seeing a desired future situation. The what of corporate vision (the image of what a corporation will be and what it will do) and the how of the corporate vision (the visual image of how a corp.’s policy goals will be achieved) provides the conceptual basis for its strategies. （愿景：看到所需的未来情况。 什么的（哪些公司将会和它将做些什么的图像）企业愿景和企业如何视觉(如何将实现公司的政策目标的视觉图像）为其战略提供的概念基础。)3. Mission: defines the organization’s reason for exiting.Mission statements is mechanisms for communicating a company’s reason for exiting to its internal and external constituents. It ’s typically focused on its present business scope— who we are and what to do. （使命：定义退出本组织的原因。公司使命是沟通退出到其内部和外部的成分的一家公司的原因的机制。 它通常侧重于其目前的业务范围—我们是谁和做什么。）4. The PSR troika: A primary characteristic of strategy is it has a causal relationship with the two elements in the PSR troika. Strategy is the “how” means for achieving policy goal, resources provide the “with-what ” means for achieving strategy. These relationships result in an indirect means-end relationship between resources and policy（PSR 三驾马车：战略的一个主要特性是它有PSR 三驾马车中的两个元素的因果关系。战略是 "如何 "实现政策目标的手段，资源为实现战略提供"用什么 " 的手段。这些关系间接导致结束资源与政策之间关系的结束。）5. Consumer centered element: is based on the belief that the survival and success of a corporation is a function of understanding and satisfying customer needs and wants. （消费...