摘 要中国是茶的故乡，福建省是产茶大省，在这样经济体现平稳常态和茶行业发展势头迅速并且市场竞争激烈的情况下，一个茶企业要想迅速获得消费者的青睐，营销策略就是重中之重，是否能够提高企业的知名度，提升企业形象，在消费者心中留下“好牌子”的印象，这关系到企业的发展前途。而天福茗茶是崛起比较快的茶企业，探讨漳浦县天福茗茶的营销策略，并且能从中发现不足加以改进，有利于助力天福茗茶更上一层楼。论文的内容主要有这几个方面：绪论，漳浦县天福茗茶的市场环境分析，SWOT 分析，营销策略分析以及在营销策略方面存在的问题和对策，最后是结论。关键词：天福茗茶；漳浦县；营销策略AbstractChina is the hometown of tea, fujian province is the largest tea production, reflected in such economic steady normality and tea industry momentum of rapid development and market competition is intense, a tea enterprise to quickly get the favour of consumer, is the most important marketing strategy, whether can improve enterprise's popularity, enhance corporate image, a "good" brand impression in the consumers' mind, which is related to the future development of enterprises.Tianfu tea is a rapidly rising tea enterprise. The marketing strategy of tianfu tea in zhangpu county is discussed, and the deficiencies can be found to improve, which will help tianfu tea to reach a higher level.The content of this paper mainly includes the following aspects: introduction, analysis of the market environment of zhangpu tianfu tea, SWOT analysis, marketing strategy analysis and the existing problems and countermeasures in marketing strategy, and finally, the conclusion.Key words: tianfu tea;Zhangpu county;The marketing strategy目 录......................................1.........................................................1........................................................1........................................................1...........................................
