广东东软学院本科生毕业设计（论文）在线教育平台的服务质量研究-以中小学为例Research on Service quality of online Education Platform-Take primary and secondary schools as an Example 广东东软学院本科生毕业设计（论文）内容摘要在线教育是依靠 4G 技术发展而新兴的一个领域，实现了师生间跨时间和空间的教与学，平台工作人员和顾客可以直接通过平台进行咨询和交易，顾客节省了时间，企业也节省了开试题门店的资金，从而有更多资金分配给师资培训、课件制作等方面，提高服务质量。受到疫情的影响，全国中小学推迟开学，不得不开设在线课程，在线教育迎来市场风口，有 13 家与在线教育有关的公司的市值更是累计上涨约 800 亿元；但和它一起来的还有服务质量的问题，在开设在线课程的前期，不乏有学生吐槽平台、教师的种种问题。本文将通过调查在顾客对线教育平台服务体验的评价，结合相关行业的服务情况，了解现阶段在线教育平台的国内外发展情况，对购买者和学习者的服务感知进行分析，探究目前在线教育平台存在的不足，并提出针对平台服务提升的建议措施。关键词：在线教育；服务质量；购买者；学习者I广东东软学院本科生毕业设计（论文）AbstractOnline education is a new field based on the development of 4G technology, which realizes the teaching and learning between teachers and students across time and space, platform staff and customers can consult and trade directly through the platform, and customers save time. Enterprises also save money to open physical stores, so that more funds are allocated to teacher training, courseware making and other aspects to improve the quality of service. Affected by the epidemic, primary and secondary schools across the country postponed the opening of school and had to open online courses. Online education ushered in the market tuyere, and the market value of 13 companies related to online education rose by about 80 billion yuan. But along with it, there are also problems with service quality. In the early days of setting up online courses, there ...
