题 目： 华为手机营销案例分析 目 录摘要................................................................................................................................1前言................................................................................................................................2一、华为手机的环境分析............................................................................................2（一）宏观环境分析............................................................................................21.经济环境.....................................................................................................22.人口环境.....................................................................................................23. 政治法律环境............................................................................................24.科学技术环境.............................................................................................3（二）微观环境分析............................................................................................31.企业.............................................................................................................32.顾客.............................................................................................................33.竞争者.........................................................................................................3二、华为手机的营销模式............................................................................................3（一）体验式营销................................................................................................3（二）差异化策略................................................................................................4（三）细节营销....................................................................................................5二、华为手机在营销方面出现的问题........................................................................5（一）虚...
