I课题名称：中小型民营企业员工忠诚度调查研究—以顺德世朗广告有限公司为例摘要 随着社会和经济的快速发展，民营经济已经逐渐成为我国国民经济中不可或缺的重要组成部分了。在当今全球经济竞争日益激烈的大背景下，给许多中小型民营企业带来了机遇与挑战，要保证我国广告企业的长期稳定发展，就要在企业的人力资源管理方面下大功夫。本文试图以顺德世朗广告有限公司为例，针对员工的忠诚度进行调查研究，讨论员工忠诚度影响的因素，通过问卷调查和访谈的方法分析得出顺德世朗广告有限公司的员工忠诚度现状及成因，进一步探讨并提出相关的改进建议和措施，从而提高员工的工作积极性，改善管理层与员工之间的关系，使中小型民营企业能够快速稳定地向前发展。关键词 中小型民营企业，员工忠诚度，顺德世朗广告有限公司 论文打印的页面要求：纸型为A4，上下页边距为2.54cm、左边距为3.0cm、右边距为2.6cm、正文行距为固定值23 磅。 1IIABSTRACT With the rapid development of society and the economy, the private economy has gradually become an integral part of China's national economy. The intense global economic competition is bringing to the small and medium-sized private enterprises a lot of opportunities and challenges. Therefore, good human resources management is a must. With a survey research of employee loyalty, the thesis takes Shunde Sight Long Advertising Co.,Ltd. as an example, to discuss the factors affecting employee loyalty. And in the form of questionnaire and interview, this thesis also analyzes the status quo and the cause of employee loyalty in this company, for the purpose of putting forward effective suggestions and measures to improve staff motivation as well as the relationship between management and employees, and helping the small and medium-sized private enterprises make a stable and rapid development.KEY WORDS Small and medium-sized private enterprises; employee loyalty; Shunde Sight Long Advertising Co.,Ltd.中英文摘要和关键词应单独成页，附于论文目录之前。目 ...
