摘要在我国，由市场竞争过度激烈的背景下，为国内营销渠道管理的相关研究带来了全面的升级，同时，企业的学习能力在一定程度上也有所提高，过去单一的产品、价格和促销手段来争取竞争优势已经难以顺应当前企业的发展趋势。企业在提高竞争水平和门槛方面也涉及到渠道营销，而营销渠道也成为了企业获得持续竞争力的有效途径，本文对刀具企业入手，在前人关于渠道营销管理的研究基础上，分析其存在的主要问题，并提出相关的对策和建议。关键词：刀具企业；营销渠道；营销渠道管理AbstractIn our country, by the market under the background of excessive competition, for the domestic related research of marketing channel management has brought a comprehensive upgrade, at the same time, the learning ability of enterprises has also improved to some extent, in the past a single product, price, and promotion means to gain competitive advantage has been difficult to adapt to current enterprise's development trend. Enterprises in the aspect of improve the level of competition and the threshold is also involved in channel marketing, the marketing channel has become the enterprise the effective ways to achieve sustained competitiveness, in this paper, the xi 'an Wan Wei tool co., LTD., on the basis of predecessors' research on marketing channel management, analyzes the main problems, and puts forward relevant countermeasures and suggestions.Keywords: Marketing channels; The management of marketing channel目录摘要................................................................................................................................1ABSTRACT..................................................................................................................21 绪论.............................................................................................................................11.1 选题背景.....................................................................................
