I互联网与餐饮行业市场营销策略的融合分析内 容 摘 要随着“5G”技术的问世以及互联网在各个领域的普及，互联网对于传统行业已经产生了不可忽视的影响。而在传统行业中消费总量较大的餐饮行业，如何借助互联网这个范围广、速度快的平台对自己的产品面向消费群体进行有效的市场营销，从而在互联网广泛普及的背景下选择适合自己产品发展的市场营销策略，已成为如今餐饮企业不可回避的问题。因此，对互联网与餐饮行业市场营销策略的融合进行分析显得尤为重要。通过收集文献以及分析相关案例和数据，结合互联网背景下餐饮行业的现状，从市场营销当中的产品、品牌、定价、促销等不同的营销策略入手，论述互联网与餐饮行业市场营销策略的融合，以期对我国餐饮企业在互联网背景下的市场营销策略选择提供更多具备针对性和建设性的参考依据。关键词：互联网；餐饮行业；市场营销IIAn Analysis on the Integration of the Internet and Catering Industry Marketing StrategiesAbstractWith the advent of "5G" technology and the popularity of the Internet in various fields, the Internet has had a significant impact on traditional industries. In the catering industry with large total consumption in traditional industries, how to use the Internet, a wide-ranging and fast platform, to effectively market its own products for consumer groups, in order to choose a marketing strategy that is suitable for a catering enterprise’s own product development in the context of the widespread popularity of the Internet, has become an unavoidable matter for a catering enterprise today. Therefore, it is particularly important to analyze the integration of the Internet and catering industry marketing strategies.Through the collection of literature and analysis of relevant cases and data, combined with the current status of the catering industry in the context of the Internet, starting with different marketing strategies such as products, brands, pricing, and promotion in marketing, the integration of t...
