扁平化插画在广州年俗相关文创产品中的应用与研究Application and Research of Flat Illustrations in Guangzhou's New Year Customs-related Cultural and Creative Products内容摘要近年来，扁平化设计由于它简单的图形、大胆的配色、鲜明的视觉效果受到了大众的喜爱。人们对于这种新兴的设计风格并不排斥，逐渐地它被广泛应用在界面设计、包装设计、插画设计等平面设计的领域中。这说明扁平化设计风格在传播上具有一定程度的优势，日渐增多的扁平化作品也体现了设计师对这种风格的喜爱。春节作为我国传统节日的代表之一，人们将其产生的文化活动称为年俗。由于近年来受到的一些影响，人们逐渐简化年俗，有一些年俗甚至在视线中消失，所以一些人常说“过年没有年味”。而习主席在十九大报告中提出要坚定文化自信，推动社会主义文化繁荣兴盛。因此本课题将围绕广州年俗进行插画设计，用扁平化插画来试着描绘传统年俗，还原出传统年俗的场景，并将插画应用到文创产品中。文创产品种类繁多，目标受众基数大，且文创产品和扁平化插画都属于近年来的新兴产物，将他们二者融合进行的年俗文化的输出，能让更多的人知道年俗，唤醒每个人心中的年俗记忆。关键词： 扁平化设计 插画设计 广州年俗 文创产品AbstractIn recent years, the flat design has been popular with the public because of its simple graphics, bold color matching, and vivid visual effects. People are not exclusive of this emerging design style, and gradually it is widely used in the field of interface design, packaging design, illustration design and other graphic design fields. It shows that the flat design style has a certain degree of advantage in communication. The increasing number of flat works also reflects the designer's love for this style.The Spring Festival is one of the representatives of traditional festivals in China, and people call the cultural activities it produces Spring Festival customs. Due to some influences in recent years, people have gradually simplified the customs of Spring Festival, and some of them even disappeared in people's...
