本科毕业设计（论文）传统甜品店再设计研究——以“辉记”甜品店品牌设计为例 Study on the redesign of traditional dessert shop -- a case study of the brand design of"hui ji" dessert shop毕业设计（论文）原创性声明本人郑重声明：所呈交的毕业设计（论文），是本人在指导老师的指导下，独立进行的设计（研究）工作及取得的成果，论文中引用他人的文献、数据、图件、资料均已明确标注出，论文中的结论和结果为本人独立完成，不包含他人已经发表或撰写的作品及成果。对本文的研究作出贡献的个人和集体，均已在论文中作了明确的说明。本人完全意识到本声明的法律结果由本人承担。毕业论文作者（签字）：签字日期：年月日中文摘要传统老字号，有着悠久的历史，以物美价廉、口味稳定和良好的品牌声誉等优点，极具流经了岁月的历史风味。但同时，它们也面临着当前快速发展的市场环境，传统品牌需要更加注重其面对各个年龄层消费者的吸引力。本文以传统甜品店品牌再设计出发，通过对品牌形象及其再设计相关的理论知识、前辈研究的学习，总结针对“辉记”甜品店再设计的方法，为“辉记”甜品店的品牌形象设计。抓住消费者的亲切感，同时还要迎合现代人的视觉需求，在满足情感回归的同时更好地宣传“辉记”。关键词：传统甜品店 老字号 品牌再设计AbstractThe traditional time-honored brand has a long history. With the advantages of good quality and low price, stable taste and good brand reputation, it has a very long history. But at the same time, they are also facing the current rapid development of the market environment. Traditional brands need to pay more attention to their appeal to consumers of all ages. Based on the traditional dessert store brand redesign, through the study of brand image and its redesign related theoretical knowledge, predecessors' research, this paper summarizes the redesign methods for "Hui ji" dessert store, and designs the brand image of "Hui ji" dessert store. We should not only grasp the intimacy of consumers, but also cater to the visual needs of modern people, and better publicize "...
