1中文摘要视频媒体上市公司融资效率分析——以爱奇艺公司为例摘要：在互联网+发展背景下，视频网站发展迅速，现在已经取代传统电视台成为最主要的影视剧播放渠道，各视频媒体企业纷纷进行上市融资活动以扩大发展规模，所以研究视频媒体公司的融资效率具有重要的现实意义。本文以受广大青年喜爱的视频媒体企业爱奇艺公司为研究对象，从爱奇艺公司的发展现状和财务现状入手，选择 10 家视频媒体上市公司作为对比样本，选择合理的评价指标，运用 DEA 基础模型中的 CCR 模型和 BCC 模型，利用 DEA2.1 软件，对样本公司 2016-2018 年中期的融资效率进行测算评价。通过分析得出爱奇艺近三年融资效率均值较低，纯技术效率低下引起的综合技术效率排名较低，通过分析发现盈利水平低、融资成本过高是导致融资效率低下的主要原因。最后根据影响因素提出有效建议。关键词：视频媒体企业 DEA 模型融资效率。21毕业论文外文摘要Analysis on Financing Efficiency of Video Media Listed Companies -- Taking IQIYI Company as an ExampleAbstractIn the context of Internet+ development, video websites have developed rapidly. Nowadays, traditional TV stations have become the most important channels for TV dramas. Various video media companies have launched listing financing activities to expand the scale of development. Therefore, it is important to study the financing efficiency of video media companies. The practical significance. This article takes the research object of iQiyi, a video media company that is loved by young people. Starting from the development status and financial status of Aiqiyi Company, select 10 listed video media companies as comparative samples, select reasonable evaluation indicators and use DEA foundation. The CCR model and the BCC model in the model use DEA2.1 software to measure and evaluate the financing efficiency of the sample company in the middle of 2016-2018. Through analysis, it is concluded that iQiyi has a low average efficiency of financing in the ...
