摘 要本论文主要阐述了与大企业相比，中小企业具有自身的优势和不足。如何根据企业自身的特点和优势，选择适合的战略是中小企业在激烈的竞争条件下谋求生存和发展的一个现实需要，可供中小企业选择的竞争战略主要有：竞争战略联盟、寻找空白战略、小企业集群、资源外包战略、信息化战略等，企业根据不同情况适时的选择合适的战略是企业竞争致胜的重要条件。关键词：比较优势;战略;竞争战略（提醒：此行在论文最终稿上传平台系统及打复印之前，请勿删除！！）AbstractThis paper expatiate on Compared with large enterprises, small and medium-sized enterprise has its own advantages and disadvantages.According to enterprise's own characteristic and advantage, choose the suitable strategy is under the condition of small and medium-sized enterprises in the fierce competition seek survival and development of a practical need, the main competitive strategy for small and medium-sized enterprises to choose are: competitive strategic alliances, looking for blank strategy and small enterprise cluster, outsourcing strategy, informatization strategy, enterprise timely according to different situations to choose the appropriate strategy is the important condition of enterprise competition winner.KEY WORDS：Comparative advantage; Strategy; Competitive strategy（提醒：此行在论文最终稿上传平台系统及打复印之前，请勿删除！！）目 录第一章 引言............................................................1第二章 基础理论........................................................1第一节 中小企业的划分及其特点......................................1第二节 中小企业的比较优势..........................................3第三章 战略选择........................................................5第一节 需要战略的原因..............................................5第二节 中小企业竞争战略............................................5结束语.................................................................9致谢..................................
