电子商务环境下生鲜农产品物流模式分析【摘要】伴随公众对生鲜农产品消费需求的进一步提升，以及在配送时效性及产品新鲜度等方面的要求越来越高，生鲜电商物流业得到了飞速发展。但就目前而言中国生鲜电商物流配送中仍存在很多问题。文章重点从农产品的属性、基础设施的发展水平、政策法规的完善情况及冷链物流的发展水平等方面展开总结分析，在此基础上找出国内生鲜农产品电商物流配送中具有的问题，并给出对应的建议和策略，以期能够推动该行业的平稳、飞速发展。【关键词】生鲜农产品；电子商务；冷链物流注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。Study on Logistics Mode of Fresh Agricultural Products in E-Commerce Environment[Abstract] With the further improvement of public’s consumption demand for fresh agricultural products, as well as the distribution timeliness and product freshness requirements are getting higher and higher, fresh e-commerce logistics industry has been rapid development. This paper focuses on the summary and analysis of the attributes of agricultural products, the infrastructure’s development level, the policies and regulations’s improvement and the cold chain logistics’s development level. On this basis, the problems existing in the logistics distribution of fresh agricultural products in China are founded out, and the corresponding suggestions and strategies are given in order to promote the stable and rapid development of the industry.[Keywords] Fresh Agricultural Products Electronic Commerce Cold Chain Logistics目 录1 前言........................................................................................................11.1 研究背景和意义................................................11.2 研究内容......................................................21.3 研究方法......................................................31.3.1 文献分析法.....................................................
