校园物流“最后一公里”服务质量研究和解决方案分析——以广东药科大学中山校区为例【摘要】21 世纪是互联网发展的黄金时期，随着而来改变了人们的支付方式以及消费观念，网购以它的便捷性和丰富的促销方式，得到越来越多的消费者的青睐。今天，高校已经成为网络消费的主战场，这也使得校园物流面临越来越大的包裹处理的压力。而校园物流作为物流环节的末端，它的服务效率直接影响着学生的购物体验。然而，校园物流的“最后一公里”所面临的问题却日益突出，形成了阻碍高校物流健康发展的重要原因。由于此类问题一直得不到有效的解决，不仅增加了快递管理成本，又造成了校园秩序的混乱，因而物流配送的效率和质量受到严重影响。本文以广东药科大学中山校区内的菜鸟驿站为对象进行调研，制定服务质量量表，利用发放问卷调查、实地考察、查阅文献和数据分析等方法进行校园最后一公里的配送问题分析，并根据调查现状尝试性地提出相应的优化对策。【关键词】校园物流；最后一公里；快递；对策Last kilometer of campus logistics quality research and solution analysis -- take the Zhongshan Campus of Guangdong Pharmaceutical University as an example[Abstract] The 21st century is the golden period of Internet development, with the change of people's payment methods and consumption concept, online shopping with its convenience and rich promotion, attracted a large number of consumers, and gradually formed an important way of shopping and even the main shopping methods. As the main battlefield of network consumption, colleges and universities are facing more and more pressure on package processing. As the end of the logistics link, campus logistics has a direct impact on the shopping experience of students. However, the problems faced by the "last kilometer" of campus logistics are becoming more and more prominent, which has formed an important reason for the healthy development of university logistics. Because such problems have not been effectively solved, not only increased the cost of express d...
