北京理工大学珠海学院 2020 届本科生毕业论文An Analysis of the Influence of Short Videos and Live Broadcasts on Consumer Psychology in the Era of Internet Celebrity EconomyAn Analysis of the Influence of Short Videos and Live Broadcasts on Consumer Psychology in the Era of Internet Celebrity EconomyAbstractThe hottest keyword nowadays is “Internet celebrity”. The Internet celebrity economy has become an important new economic force to drive the development of the market economy. With the changes in the market, its marketing model has also been continuously upgraded and transformed. In recent years, the wave of short videos and live broadcasts has become the link for the transformation and upgrading of the Internet celebrity economy. Under this wave, consumer consumption patterns and consumption concepts have also changed accordingly. This paper mainly studies I北京理工大学珠海学院 2020 届本科生毕业论文the influence of short videos and live broadcasts on consumer psychology in the context of the transformation and upgrading of the Internet celebrity economy, and make constructive suggestions for the development of the Internet celebrity economy based on the analysis.This paper takes the Internet celebrity as the research object, and the content is mainly divided into four parts. First of all, there is a general overview of the status of the Internet celebrity economy, leading to the wave of short videos and live broadcasts. Then it focuses on the analysis of the influence of the Internet celebrity economy on consumers, which analyzes the audience psychology of the Internet celebrity live broadcasts, and the main motivations of consumption of fans. At the end of the paper, it makes some suggestions and counterme...
