1深圳进口葡萄酒的市场营销策略 目 录前 言···································4一、研究概述·······························4（一）研究背景······························4（二）研究意义······························4二、环境分析·······························4（一）全国进口葡萄酒市场现状·······················4（二）深圳进口葡萄酒市场现状·······················41.香港市场现状······························42.深圳本地市场现状····························53.深圳葡萄酒企业现状···························5三、深圳进口葡萄酒市场分析························5（一）良好的营商环境···························5（二）消费需求增高····························5（三）白酒涨价潮的影响··························6四、销售现状分析·····························6（一）销售模式······························61.大客户销售·······························62.高档西餐厅等高档消费场所························63.电话销售································64.网络推广销售······························6（二）销售对象分析····························71.懂酒人群································72.高档餐饮消费人群····························73.成长中的消费人群····························74.稳健的消费人群·····························75.中老年保健人群·····························7（三）销...
