深圳盈盛达电子有限公司营销策略研究深圳盈盛达电子有限公司营销策略研究摘要随着近几年国家经济和产业科技不断进步，电子制造行业发展迅速。电子元器件行业是电子信息产业重要一环，应用广泛且市场稳定，随着一大批电子元器件分销企业涌现，现阶段形成了以深圳华强北为中心的电子元器件分销区域市场。分销企业数量持续增长，市场竞争异常激烈。在互联网＋时代，行情价格更加透明，企业面临新的机遇与挑战，分销企业如何顺应新时期的发展与市场变化，如何在鱼龙混杂的市场做到脱颖而出，准确定位改变自己的经营策略，是很多企业如今面临的主要问题。本文主要以深圳盈盛达电子有限公司作为研究对象，分析公司现有的营销策略问题并提出可行性对策，为公司发展提供参考借鉴。关键词：电子元器件、互联网＋、营销策略 北京理工大学珠海学院 2020 届本科毕业生论文Research on marketing strategy of shenzhen yingshengda electronics co.LTDAbstractWith the continuous progress of the national economy and industrial technology in recent years, the electronics manufacturing industry has developed rapidly. The electronic component industry is an important part of the electronic information industry. It is widely used and the market is stable. With the emergence of a large number of electronic component distribution companies, a regional market for electronic component distribution centered on Shenzhen Huaqiangbei has been formed at this stage. The number of distribution companies continues to grow, and market competition is extremely fierce. In the Internet + era, market prices are more transparent, companies are facing new opportunities and challenges, how do distribution companies adapt to the development and market changes of the new era, how to stand out in a mixed market, and accurately position and change their business strategies are many companies. The main problems facing today. This article mainly takes Shenzhen Yingshengda Electronics Co., Ltd. as the research object...
