沈阳方特欢乐世界的 SWOT 分析及发展建议摘 要：近年来，我国主题公园发展迅速，已成为旅游业的重要组成部分。主题公园是旅游企业开发旅游资源而形成的旅游风景区。这是一个用于娱乐的模拟景观演示。它的最大功能是提供特定主题，并围绕给定主题创建娱乐内容与形式。公园中的所有建筑色彩，形状和植被景观都基于此主题，并共同构成了一条易于游客理解的游园线索。尽管我国已成为世界上增长最快，增力最大的主题公园产业，但毫无疑问，我国盈利的主题公园是少之又少，而且其中大多数都在亏损或停滞。我国主题公园旅游尚处于发展阶段，文化创意和旅游规划存在诸多不足，严重制约了其可持续发展。沈阳方特欢乐世界的 SWOT 分析，分析了沈阳方特欢乐世界主题公园存在的问题并提出对策，为沈阳方特欢乐世界旅游业的健康发展提供了改善依据。关键词：主题公园；SWOT 分析；旅游业；旅游创新SWOT Analysis and Development Suggestions for Shenyang Fantawild Happy WorldAbstract: In recent years, China's theme parks have developed rapidly and have become an important part of the tourism industry. Theme parks are tourist scenic areas formed by the development of tourism resources by tourism enterprises. This is a simulated landscape demo for entertainment. Its biggest feature is to provide a specific theme for entertainment and create entertainment content around a given theme. With form. All the architectural colors, shapes, and vegetation recreations in the park are based on this theme and together form a special clue that is easy for visitors to understand. Although China has become the fastest-growing and fastest-growing theme park industry in the world, there is no doubt that China does not have many profitable theme parks, and most of them are losing money or stagnation. China's theme park tourism is still in the development stage, and there are many deficiencies in cultural creativity and tourism planning, which seriously restrict its sustainable development. The S...
