目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 商业银行零售业务竞争战略................................................................................31.1 银行零售业务的概念和特点.....................................................................31.2 银行零售业务的类型.................................................................................31.3 战略管理理论.............................................................................................42 广发银行零售业务现状分析................................................................................62.1 广发银行零售业务发展现状.....................................................................62.2 广发银行财务情况分析.............................................................................62.3 广发银行贷款结构分析.............................................................................73 广发银行零售业务分析......................................................................................103.1 广发银行零售业务 SWOT 分析..............................................................103.2 广发银行零售业务 SWOT 分析总结......................................................144 广发银行零售业务竞争战略建议......................................................................164.1 广发银行竞争战略选择建议...................................................................164.2 如何运用差异化战略取得零售业务竞争优势.......................................164.3 对广发银行零售业务的其他建议...........................................................17结 论....................................................................................................
