摘 要随着经济改革的不断发展，我国的经济结构产生了巨大的变化，从而引起企业之间的竞争越来越激烈。目前，人力资源的开发是企业生存与发展的根本动力，要使企业能够在激烈的市场竞争中自立自强，就要充分认识到人本理念的重要性，并且根据企业现状及时完善企业的激励机制，只有这样，才能提高员工的积极性，并且吸引和留住人才。所以，科学有效的激励机制对企业至关重要。本文以沈阳展誉广告有限公司为研究对象，通过对沈阳展誉广告有限公司业务人员激励机制的现状分析，结合企业业务人员激励机制满意度调查结果，发现沈阳展誉广告有限公司业务员存在激励方式过于单一、企业缺乏完善的激励机制、员工职业生涯规划体系不完善和忽视企业文化的建设等主要问题，导致这些问题存在的原因主要有管理者没有充分认识到员工激励的重要性、缺乏多样性的激励机制、忽视员工职业生涯规划、员工激励机制缺乏科学性、企业缺乏凝聚力。本文通过激励理论的相关依据，运用文献法、案例法和问卷调查法，针对沈阳展誉广告有限公司业务员激励机制存在的问题，有针对性地对沈阳展誉广告有限公司的激励机制进行优化改进，从而提高业务员激励的有效性和准确性。关键词：企业管理； 激励机制； 绩效考核； 激励理论AbstractThe structure of our economies has undergone major changes, competition between firms is becoming more and more acute. Currently, development of Latvian resources is a major driver of business development and development. Firms could rely on their own strengths in a context of fierce competition, which is necessary to a large extent in recognition of the importance of concepts, interest orientation, and in a timely manner to develop mechanisms to stimulate companies in line with the current situation The company's main scientific and effective incentives.Data is dedicated to the promotion of the latest case analysis with the motivation mechanism of employee advertising companies have shown that the motivation model of the co-workers advertising companies Shenyang is, in a nutshell, a posteriori of an ideal business incentive mechanis...
