校园百事通大学生创新创业计划书校园百事通大学生创新创业计划书校园百事通大学生创新创业计划书2 目录一、项目背景市场机会分析......................................................................... 41.1 项目背景 ...................................................................................... 41.2 机会分析 ....................................................................................... 5二、市场分析与项目定位 ............................................................................. 51.市场分析 .......................................................................................... 51. 1 前景预测 ....................................................................................... 5（1）市场需求分析 ............................................................................. 5（2）市场行业发展及变化趋势 ......................................................... 51.2 消费人群分析 ............................................................................... 51.3 竞争和购买力分析 ........................................................................ 61.4 优势分析 ....................................................................................... 61.5 劣势分析 ....................................................................................... 62. 项目定位 ........................................................................................ 62.1 自身定位 ........................................................................................ 62.2 项目特点 ....................................................................................... 62.3 竞争优势 ....................................................................................... 7三、产品介绍及商业模式 ............................................................................. 73.1 产品总体介绍 ................................................................................ 73.2 校园超市 .......................................
