关于东莞证券的经营模式分析在中国资本市场蓬勃发展的基础上，我国证券业的竞争更加激烈，证券公司面临发展定位与发展方向的战略抉择。东莞证券公司同样也面临盈利结构单一，创新能力欠缺，核心竞争力不强等问题。本文在运用企业发展战略理论和相关工具，在把握当代证券业发展的路径与趋势基础上，结合东莞证券公司的目标定位、现实条件等因素，提炼出未来能够经受住市场检验的适合东莞证券自身特点的发展战略和经营策略。本论文分为三大部分。第一部分是对东莞证券的概况，了解其基本发展定位及基本经营模式分析。第二部分是论文重点内容，了解东莞证券的经营模式与特点，寻找当中产生的问题。第三大部分是结合国家的行业监督政策、东莞证券有限责任公司的目标定位、现实条件等因素，完善东莞证券的经营模式。最后的结论则是对全文总结，希望利用适合的经营模式，提升东莞证券在东莞地区的竞争力。关键词：东莞证券经营模式问题研究IABSTRACTOnthebasisofthevigorousdevelopmentofChina'scapitalmarket,thecompetitionofsecuritiesindustryinourcountryismoreintense,andthesecuritiescompaniesarefacingthestrategicchoiceofdevelopmentorientationanddevelopmentdirection.Dongguansecuritiescompanyalsofacesasingleprofitstructure,lackofinnovationcapability,thecorecompetitivenessisnotstrongandotherissues.Intheuseofenterprisedevelopmentstrategytheoryandrelatedtools,inthegraspofthecurrentdevelopmentofthesecuritiesindustryonthebasisofthepathandtrend,combinedwiththeDongguansecuritiescompany'stargetpositioning,realconditionsandotherfactors,tobeabletowithstandthemarkettestofthefuturedevelopmentstrategyandbusinessstrategy.Thispaperisdividedintothreeparts.ThefirstpartisaboutthegeneralsituationofDongguansecurities,understandingitsbasicdevelopmentorientationandbasicbusinessmodelanalysis.Thesecondpartisthekeycontentofthepaper,tounderstandthebusinessmodelandcharacteristicsofDongguansecurities,lookingforproblemsgenerated.Thethirdpartisthecombinationofthecountry'sindustrysupervisionpolicy,Dongguansecuritieslimitedliabilitycompany'stargetpositioning,realconditionsandotherfactors,andimprovetheoperatingmodelofDongguansecurities.Thefinalconclusionisasummaryofthefulltext,hopingtousetheappropriatebusinessmodeltoenhancethecompetitivenessofDongguansecuritiesinDongguan.Keywords:DongguansecuritiesbusinessmodelII目录一、引言..........................................................1（一）选题背景及意义................................................1（二）文献综述......................................................1二、东莞证券发展现状............................................2（一）东莞证券的发展定位............................................2（二）东莞证券的经营业务...........................................2（三）东莞证券的业务经营情况.......................................4三、东莞证券经营模式存在的问题................................4（一）业务与二级市场高度相关.......................................4（二）服务领域过于集中“区”.....................................5（三）收入过度依赖经纪业务.........................................5（四）公司专业人才短缺.............................................5（五）创新经济业务发展缓慢.........................................6四、完善东莞证券经营模式的建议.................................7（一）优化业务结构，拓展服务领域....................................7（二）发展其他业务，增强公司竞争力..................................9（三）改革激励机制，培养经营管理人才...............................11（四）强化企业品牌，提升企业形象...............
