1 中 文 摘 要伴随着互联网发展的无孔不入的态势，以及人们思想观念的解放。 网络购物正逐年呈现高速成长的趋势， 在人们的经济生活中占有越来越重要的地位。网络购物也变成一种流行时尚， 悄悄改变了人们的生活， 引发了人们的消费心理和消费习惯的改变。本文的目的就是研究网络购物在近几年来对公众的生活产生了哪些方面的影响。文章从三部分展开分析， 第一部分先阐述了我国现代网络购物的发展现状以及网络购物的特点。 第二部分描述了网络购物消费者群体的特征，这为研究网络购物的影响提供了先提条件。第三部分从消费习惯、 媒介使用情况、 对实体产业的冲击和人们生活方式改变四个方面阐述了网络购物的影响。关键词网络购物公众媒介消费2 英 文 摘 要With the pervasive trend of Internet development and liberation of people's ideas. Internet shopping is gradually showing a trend of rapid growth, plays an increasingly important role in people's economic lives. Online shopping has become a fashion, quietly changing people's lives, causing a change in people's consumer psychology and consumer habits. The purpose of this paper is to study online shopping in recent years, the public had an impact on the lives of what aspects. Article analysis from three parts, the first part of the paper expounded China's current development and the characteristics of modern online shopping online shopping. The second part describes the characteristics of online shopping, consumer groups, which provided the first prerequisite for the study of the impact of online shopping. The third part of consumption habits, media usage, the impact on the real industry and people's lifestyles change four aspects of the impact of online shopping. Keywords： online shopping public medium consumption 3 目录引 言 .................................................... 1 第一章 网络购物及网络购物的特点.......................... 2 第 1 节 网络购物的定义............................
