关于大学生网络团购的市场调查分析报告目录模块一:确定研究主题.................................................................................................................................................41.1研究主题...................................................................................................................................................41.2研究背景...................................................................................................................................................41.2.1国内外网络团购现状...................................................................................................................41.2.2大学生网络团购概述...................................................................................................................51.3研究意义和目的.......................................................................................................................................51.4调查过程...................................................................................................................................................61.5调查体会...................................................................................................................................................7模块二:市场调查过程设计.........................................................................................................................................72.1研究对象、内容及方法................................................................................................................................72.2问卷设计与评估............................................................................................................................................72.2.1问卷设计............................................................................................................................................72.2.2问卷评估............................................................................................................................................82.3样本容量的确定............................................................................................................................................82.4小结................................................................................................................................................................9模块三:数据获取.........................................................................................................................................................93.1抽样方法........................................................................................................................................................93.2问卷发放回收过程........................................................................................................................................93.3心得体会......................................................................................................................................................10模块四:数据分析.......................................................................................................................................................104.1数据录入与编码.......................................................................................................................
