促销策划范例模板VIP专享

下载后可任意编辑促销策划范例1促销策划目 录1 前言..................................................12市场分析..............................................13竞争者分析............................................23.1 新乡市凤泉区西鲁堡木器加工厂.......................23.2 新恒家具厂.........................................24目标顾客分析..........................................34.1 目标市场定位.......................................34.2 目标顾客特征.......................................34.3 消费行为分析.......................................34.4 目标顾客对产品刺激的敏感点.........................44.5 目标顾客猎取产品信息的途径.........................45产品分析..............................................45.1 价格...............................................45.2 材料...............................................45.3 包装...............................................55.4 卖点...............................................56企业资源分析..........................................56.1 企业现状...........................................56.2 品牌状况...........................................56.3 产品现状...........................................66.4 营销状况...........................................67促销目标..............................................67.1 短期目标...........................................67.2 长期目标...........................................6下载后可任意编辑8促销准备..............................................68.1 准备时间...........................................68.2 宣传形式...........................................78.3 宣传内容...........................................79促销方案..............................................79.1 活动地点...........................................89.2 活动时间...........................................89.3 活动目的...........................................89.4 活动内容...........................................810 促销预算............................................10结论.....