动漫周边市场营销策划书

0 动漫手办模型与周边饰品 市场营销策划书 小组成员 1 目录 一、项目简介···················································3 二、项目的可行性···············································3 三、目标市场营销战略···········································5 （一）市场细分：·············································5 （二）市场选择：·············································6 （三）市场定位：·············································6 四、营销组合策略···············································6 （一）产品策略：·············································6 （二）价格策略：·············································7 （三）分销渠道策略··········································7 五、促销策略···················································7 1 、广告策略：···········································7 2 、营业推广策略：·······································7 3 、公关策略············································7 六、财务计划···················································1 1 2 一、项目介绍 近年来，日本动漫文化风靡国内外以及国内自创动漫的发展都得到国内人民的喜爱。所以，本店主要经营的销售项目是以动漫人物为原型的模型（手办）、各类高达模型与一些动漫周边饰品，使这些产品自然而然的在 xx 市区火热起来，以获得令人满意的收益；提高小店经营的利润，使本店稳稳地扎根于...