北京理工大学珠海学院 2020 届本科生毕业论文“一带一路”背景下广东省陶瓷出口发展策略研究“一带一路”背景下广东省陶瓷出口发展策略研究摘 要广东省是国内陶瓷生产大省、出口大省之一。随着世界经济增速放缓，陶瓷企业也遇到了发展的瓶颈。本文通过收集 2015-2019 年的广东省出口“一带一路”国家的数据，结合国内外已有的相关研究现状，对数据进行统计并分析出口结构、出口市场以及国际竞争方面等情况，结合钻石五力模型进行竞争力分析，以求陶瓷产品在出口过程中遇到瓶颈的原因。其次，根据分析结果提出提升竞争力的对策。通过分析，本文预估在未来几年，“一带一路”国家仍有一定的潜力，但机遇与风险并存，只有陶瓷企业尽快完成转型升级，才能在国际市场稳步发展。跟据分析，未来可主要向发展中国家出口中低端产品，也应尽快建立高端产品线以开拓发达国家的陶瓷市场。关键词：广东省；陶瓷产业；一带一路；出口I北京理工大学珠海学院 2020 届本科生毕业论文B&R, Guangdong province's ceramic export development strategyAbstractGuangdong Province is one of the major ceramics manufactures and exporters in China. With the slowdown of global economy, ceramic enterprises have encountered the bottleneck in its development. Based on the data of ceramic tiles that Guangdong Province has exported to countries along the Belt and Road from 2015 to 2019, this paper combines the existing researches at home and abroad to tail the data and analyze the export structure, export markets and international competitions. The Michael Porter Diamond Model is adopted to study the competitiveness, thus exploring the deep-seated reasons for the bottlenecks encountered in export of ceramic products. Secondly, according to the findings, the paper puts forward the strategies to enhance the competitiveness. Through analysis, this paper predicts that there is certain potential of countries along the Belt and Road in the next few years. However, opportunities and risks coexist. Only when ceramic enterprises...
