医药行业客户关系管理相关问题探究 VIP专享

医药行业客户关系管理相关问题探究摘 要改革开放以来，我国医药行业发展迅速。企业规模不断扩大。医药企业间的竞争日益激烈。在加入 WTO 后，我国医药市场对外开放度逐渐加深，并且在新医改的大环境下，医药企业面临的竞争压力尤为突出。医药企业必须树立“客户至上”的理念，做好客户关系管理工作。实践中，应根据实际情况采取多种多样的营销手段，采用不同的客户关系管理策略。 关键词： 发展 竞争 客户安关 管理 Abstract Since the reform and opening up, Chinese pharmaceutical industry is developing rapidly. Expanding the size of enterprise. Competition among pharmaceutical companies increasingly fierce. After joining the WTO,gradually open China pharmaceutical market, and the new health reform environment, pharmaceutical enterprises face competitive pressure is particularly prominent. Pharmaceutical trading enterprises must establish a "customer first" philosophy, good customer relationship management. In practice, to take a variety of marketing tools according to the actual situation, the strategy of customer relationship management is different. Keywords: development Customer relationship Administration1目 录引言………………………………………………………………………4一、医药行业浅析………………………………………………………4（一）医药行业介绍……………………………………………………4（二）医药行业的发现状………………………………………………5（三）医药行业的国内市场与发展方向………………………………7二、医药行业常见的客户管理营销手段………………………………8（一）情感营销…………………………………………………………8（二）合作营销…………………………………………………………9（三）网络营销…………………………………………………………10三、不同种类药物的客户关系管理策略………………………………11（一）处方药的营销模式与客户关系管理……………………………11（二）非处方药的营销模式和客户关系管理…………………………13结语………………………………………………………………………16致谢……………………………………...