娃哈哈营销广告策划书系别：专业：班级：组员:管理学院市场营销1593009谭睆 马伶俐 段曰生目录一、市场分析...................................................................................................................................1（一）市场背景.......................................................................................................................1（二）产品状况.......................................................................................................................3（三）竞争状况.......................................................................................................................4二、企业经营状况分析...................................................................................................................4（一）企业概况.......................................................................................................................4（二）企业优劣势分析...........................................................................................................5（三）企业的目标...................................................................................................................6三、产品分析...................................................................................................................................6（一）产品的个性内涵...........................................................................................................6（二）产品的精神意义...........................................................................................................6（三）产品的优劣比较...........................................................................................................7四、消费者研究...............................................................................................................................8（一）消费者价值观念...........................................................................................................8（二）消费水平分析..................
