1 China Should Preserve Cultural Identity in Cross-Cultural Communication Abstract: Globalization can benefit human beings, but can also lead to more clashes between different civilizations. Cultural crisis has been aroused in so many countries. So does China. This paper is going to explain what China should do towards cultural identity in cross-cultural communication from three aspects. The first one is that China should be more cautious when face the impact of foreign culture. As for foreign culture, we should take the essence and discard the dregs. The second one is that China should strengthen our cultural identity to make our country stand in the nations of the world. The last one is that we should pay more attention to our own traditional Chinese culture preserve it instantly. There is no time to delay to protect our culture and keep our culture identity. Some phenomena about the impact of the foreign culture in China and the current situation of traditional Chiese culture will be showed to state the fact and the problems. Key words: globalization; cultural identity; foreign culture; traditional Chinese culture In the environment of globalization, we should treat the foreign culture cautiously and continue to preserve our cultural identity unswervingly. By doing this, we can stand strong in the global competition. But what is cultural identity? Cultural identity is the identity of a group or a culture or of an individual as far as one is influenced by one ’s belonging to a group or a culture. The formation of one nation’s cultural identity needs a long period of time. During this period, people share a same history, religion, values, culture, language, forefather and custom, etc. The...
