1 Fashion Design时装设计 The following pathways are available: 以下为时装设计的不同学习方向 Management pathways: 管理方向 1. Advertising Design Management, 广告宣传设计管理 2. Design Management,设计管理 3. Fashion and Textile Marketing,时尚纺织品市场营销 4. Fashion Management, 时装管理 5. Luxury Brand Management 奢侈品管理 Studio pathways: 工作室学习方向 1. Communication Design, 时装传播学 2. Fashion Design, 时装设计 3. Textile Design 纺织品材料设计 Management pathways 管理方向 1) Adv ertising Design Management 广告宣传设计管理 The advertising industry is undergoing massive changes as new technologies alter the way in which marketing professionals communicate with their target customers and understand the impact of their designs. On this pathway you will learn 2 how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, the appraisal of creative ideas, and campaign evaluation. You will build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications tools work. 广告业是时装设计产业中的主要产业。 目的在于和市场紧密联系，深度、准确的了解市场需求。在这个课程里你将学到用各种广告宣传方式对设计出的产品进行类别识别、将其分类。不但是对已经成品的时装进行创新广告宣传，而且要对正在设计的产品明确创新思路，并且进行整合、评估。 就业方向：时尚评论员、时装广告策划、产品评估、时装设计指导顾问。 You will be able to develop your thinking and skills in the following advertising management challenges: 课程简介 • broadcast media 广播电视传媒 • corporate advertising 公共广告 • web-based advertising 网络广告 • analysis of visual advertising 时装业广告分析视角 • measuring the impact of advertising 广告业评估、策划 2 ...
