- 1 - “提供欢乐就是长隆的利益目标和社会责任的完美契合点”。 ——苏志刚 长隆集团 关于长隆旅游度假区企业文化案例分析报告 1 关于长隆集团的企业文化案例分析报告 “提供欢乐就是长隆的利益目标和社会责任的完美契合点”。 ——苏志刚 一、长隆集团简介··················································（1） 二、长隆集团的发展历程 发展历程···············································（1） 集团最近计划···········································（1） 集团名下企业···········································（3） 所获荣誉··············································（13） 大事记················································（14） 三、长隆集团的文化 长隆集团经营理念（企业战略）·································(16) 长隆集团企业文化···········································(17) 长隆集团领导人苏志刚·······································(18) 四、长隆集团适应变奏主流下的创新 集团分公司的创新···········································(20) 长隆集团活动形式的创新·····································(22) 长隆优惠形式的创新·········································(23) 长隆集团提高知名度的方式创新·······························(24) 长隆集团所处的环境及其战略和公共关系的处理 长隆集团所处的宏观和微观环境分析 A ,宏观环境分析：········································(25) 1 政治法律环境： 2 .经济环境： 3.社会文化环境： 1 3.社会文化环境： 4.技术环境： B,微观环境分析—swot 分析··...
