精品文档---下载后可任意编辑“新华奥运”网站(英文版)所建构的中国国家形象的开题报告IntroductionIn today’s world, a country’s image plays a vital role in how it is perceived by the global community. China, being one of the leading nations in the world, has been endeavoring to improve its image globally. The 2024 Beijing Olympics played a crucial role in this regard. The “New China, New Olympics” campaign successfully introduced China’s rich culture, history, and development to the world. The “New China, New Olympics” campaign is an example of how China is using sports as a platform to showcase its image globally. This study aims to evaluate the “New China, New Olympics” campaign and the role it played in constructing China’s national identity.BackgroundThe “New China, New Olympics” campaign was launched by China in the year 2001 to host the Beijing Olympics. The campaign was aimed to showcase China’s devotion to the Olympic Games and present China's development to the world. The campaign focussed on the concept of “One World, One Dream,” which emphasized harmony, peace, and unity. The Chinese government aimed to use the Beijing Olympics as an opportunity to enhance its national image globally.MethodsThis study employs qualitative research methods to assess the impact of the “New China, New Olympics” campaign in constructing China’s national identity. Secondary data from credible sources such as academic journals, government publications, and news articles were used to gather information about the campaign. These sources were analyzed using content analysis to draw inferences about the campaign’s objectives, communication strategies, and image-building techniques employed by China.ResultsThe “New China, ...
