大学生创业设计大赛商业计划书金韵艺术工作室财经学院会计与财务管理专业目录前言..............................................................................................................................................-1-第一章概述...............................................................................................................................-2-第二章公司介绍.......................................................................................................................-3-2.1公司名称：金韵艺术工作室........................................................................................-3-2.2公司商标：....................................................................................................................-3-2.3公司宗旨：....................................................................................................................-3-2.4公司简介：....................................................................................................................-3-2.5公司文化........................................................................................................................-3-第三章公司业务分析.................................................................................................................-5-3.1乐器培训........................................................................................................................-5-3.2舞蹈培训......................................................................................................................-10-3.3绘画培训......................................................................................................................-14-3.4书法培训......................................................................................................................-17-第四章市场分析.......................................................................................................................-19-4.1国内整体市场..............................................................................................................-19-4.2西宁整体市场..............................................................................................................-20-4.3偏远大学校区市场......................................................................................................-22-4.4市场定位......................................................................................................................-23-4.6微观环境分析..............................................................................................................-24-4.7宏观环境分析..............................................................................................................-25-第五章竞争分析.......................................................................................................................-28-5.1识别竞争者..................................................................................................................-28-5.2了解竞争者目标..........................................................................................................-30-5.3我们的优势..................................................................................................................-30-5.4我们的劣势.......................................................................
