精品文档---下载后可任意编辑面对顾客价值的市场资产管理与竞争优势讨论的开题报告【摘要】市场资产管理作为企业市场竞争战略的重要组成部分，在市场营销中具有重要意义。如何维护和管理市场资产，以实现企业价值制造和延续，具有重要的实践意义。本讨论旨在探讨面对顾客价值的市场资产管理与竞争优势的关系。首先，本文介绍了市场资产管理和竞争优势的概念及相关理论，分析了市场资产管理对企业竞争优势的影响。然后，从顾客需求、产品差异化、品牌识别度、销售渠道等方面，探讨了面对顾客价值的市场资产管理的策略和实践。最后，论文对讨论结果进行了总结，提出了进一步讨论的方向和意义。【关键词】市场资产管理、竞争优势、顾客价值、策略和实践。【Abstract】Market asset management, as an important component of enterprise market competition strategy, has important significance in marketing. How to maintain and manage market assets to achieve value creation and continuation of enterprises has important practical significance. This study aims to explore the relationship between market asset management oriented towards customer value and competitive advantage. Firstly, this paper introduces the concepts and related theories of market asset management and competitive advantage, analyzes the impact of market asset management on enterprise competitive advantage. Then, from the aspects of customer needs, product differentiation, brand recognition, sales channels, etc., the strategies and practices of market asset management oriented towards customer value are discussed. Finally, the paper summarizes the research results and proposes the direction and significance of further research.【Keywords】 Market asset management, competitive advantage, customer value, strategy and practice.
