商业项目市场调查报告 ——宿迁 1 目 录 一、城市商圈调查 1四大商圈综合比较 ············································ 38 2 幸福路商圈 ·············································· 40 3 霸王举鼎商圈 ············································· 44 4 洪泽湖路商圈 ············································· 46 5 已开发代表性商业个案分析 ······································· 47 5.1 义乌商贸城 ··········································· 47 5.2发展大道 ············································· 51 二、项目周边 3~5公里商圈调查 ······································ 58 1 商业布局示意图 ·········································· 63 2 代表性商场调整 ·········································· 64 3 街铺调查 ············································· 67 4 商圈内潜在对手对比一览表 ····································· 69 2 一、城市商圈调查 3 宿迁市内商业主要集中在幸福路、霸王举鼎和洪泽湖路商圈、及新兴的发展大道商圈构成宿迁四大商圈。 1 四大商圈综合比较 比较内容 幸福路商圈 霸王举鼎商圈 洪泽湖路商圈 发展大道商圈 结论 经营行业 行业齐全，包罗万象 以高级精品服饰为主，精致主题餐饮为辅 大型购物中心、数码连锁以及餐饮娱乐为一体 百货批发和建筑材料为主，另外具有大型的国际家居购物购物广场 幸福路发展较早，而且商品种类繁多，行业齐全。这一点是其它商圈所无法比拟的。 商业特色 旅游、文化、休闲为一体，不单其商品带有旅游特色，其文化和商业的结合更具有特色 多为高档时尚服饰专卖店，主题餐饮集中，规模日益扩大。 大型购...
