1 招 商 银 行 互联网转型 案例分析 2 目 录 一 、案例介绍 ........................................................................................................................... 4 （一 ）背景介绍 ................................................................................................................... 4 1. 发展现状 ...................................................................................................................... 4 2. 产品服务 ...................................................................................................................... 4 3. 理性认识 ...................................................................................................................... 5 （二）企业介绍 ................................................................................................................... 5 （三）转型介绍 ............................................................................................................... 6 1. 转型措施汇总 .............................................................................................................. 6 2. 转型归类 ...................................................................................................................... 8 二、案例分析 ........................................................................................................................... 9 （一 ）背景分析 ................................................................................................................. 10 P（Political Factors）政治环境 ................................................................................. 10 E（Economic Factors）经济环境 ............................................................................. 12 S（Sociocultural Factors）社会环境 ....................................................................... 13 T（Technological Factors）技术环境 ....................................................
