1 Unit One What Is a Decision
何 为 决 策
A decision is a choice made from among alternative courses of action that are available
The purpose of making a decision is to establish and achieve organizational goals and objectives
The reason for making a decision is that a problem exists, goals or objectives are wrong, or something is standing in the way of accomplishing them
决 策 是 一 种 选 择 , 来 自 可 以 获 得 的 、任择 其一 的 行动步骤
作决 策 的 意图是 要确立和实现机构的 目标和目的
作决 策 的 原因是 有问题存在、目标和目的 不正确、或者有某种 东西妨碍目标或目的 的 实现
Thus the decision-making process is fundamental to management
Almost everything a manager does involves decisions, indeed, some suggest that the management process is decision making
Although managers cannot predict the future, many of their decisions require that they consider possible future even