资管研讨期末报告创业说明书─VoiMag目次壹、背景說明........................................................4一、公司介紹..................................................4二、團隊基本背景資料..........................................5貳、事業願景........................................................6一、緣起......................................................6二、視訊會議..................................................6三、聲音領域中的領先者........................................6參、產品概念與核心技術..............................................7一、核心技術概述..............................................7二、產品概念與發展............................................7三、技術限制與鴻溝............................................8肆、產業與競爭力分析...............................................10一、市場現況.................................................10二、產業主要特性.............................................12三、主要競爭者與競爭層次.....................................12四、SWOT 分析................................................13伍、銷售預測暨行銷策略.............................................15一、產品策略與產品介紹.......................................15二、定價策略.................................................18三、通路策略.................................................20四、促銷策略.................................................20五、第一個顧客...............................................20六、製作策略.................................................20陸、財務策略.......................................................22一、資本形成策略.............................................22二、預估損益表...............................................22三、預估資金來源表...........................................23柒、組織及人事策略.................................................25一、設計完善的組織圖.........................................25二、激勵制度.................................................26捌、風險評估.................
