房地产行业 CRM 解决方案.docx 1、房地产行业 CRM 解决方案精品好资料-如有侵权请联系网站删除CurrentsituationanalyzeWiththedevelopmentofmarket,higherdemandsofcustomers,strengthenofgovernment’ssupervisionincreasingexpenseofmarketing，theestateenterprisesarefacingpressurewhichcomefromcustomerservices,processsupervising,controllingofmarketingandsoon.Asamanagementtool,CRMhasattractedlotsofestateente 2、rprises’attentionsgradually.Howtoanalyzecustomer,distinguishcustomer,attractcustomer,maintaindevelopcustomerrelationship,miningcustomervaluearetheeverlastingtopicsofestateoperating.howtotreatcustomerasassertforoperating?²Whoareourcustomers?²Whoseopinionshouldbepaidmoreattention?²Whatkindofcustomerwewanttoattract?²Whatkindofcustomer 3、weshouldmaintain?²Howshallwemeetcustomers’need?Themostimportantthingistoretaincustomerwhichisunchangeableinchangeablepropertymarket.Designingcanbeoutsourced,buildingcanbeoutsourced,salescanbeoutsourced,almostanythingcanbeoutsourced,butonlythecustomerloyaltycannotbechangedwhichisoneofdevelopingtrendinestatemarket.So,²Loyaltycustomerresou 4、rcesarethemostcompletivebarrierofCRMstrategiesinestateindustry.²CoredrivingofCRMstrategyinestateindustrywhichcomesfromcustomeraccumulatingresourcesfullyusing.nSolutionsaboutreconstructingcustomers’valuechainofestateindustrybyArvatonSolutionsaboutdrivingcustomers’valueofestateindustrybyArvatonSolutionsabouttransformingcustomersresou 5、rcesofestateindustrywhichbasedonInternetbyArvatoOnlinemarketingofestateindustryisthemaintrendofdeveloping：² ThenetizensarethepotentialconsumerswhoprefertocollectlargeofestateinformationonInternetbeforerealofflineconsumingwhichisthemostimportantprocessoftoday’sdevelopingtrend.²Actually,internettechnologyconstraintsareweakeninginestateindu 6、stry.Itisemergingthatthemomentumofdevelopingestateonlineconsuming.TheresourcesmonopolywhichcombinedwithtraditionalestateenterprisesandInternetgiantsarelayingout.²Onlineconsumingofforeignestatemarketingshowsamoment...
