旅游效劳礼仪教程目 录第一章礼仪概述4第一节 礼仪的含义................................................................................................................4第二节 礼仪的起源与开展.....................................................................................................7第三节 礼仪的原那么与特征...............................................................................................11第四节 礼仪的功能与作用...................................................................................................13第五节 礼仪的学习途径.......................................................................................................15第二章 旅游从业人员的个人礼仪17第一节 概述..........................................................................................................................17第二节 仪容礼仪标准...........................................................................................................18第三节 行为仪态礼仪...........................................................................................................25第四节 服饰礼仪标准...........................................................................................................43第五节 礼貌用语标准...........................................................................................................47第三章 旅游从业人员日常交往礼仪54第一节 日常交往礼仪的根本准那么...................................................................................54第二节 见面和介绍礼仪.......................................................................................................55第三节 礼仪....................................................................................................................63第四节 访问与接待礼仪.......................................................................................................66第五节 宴请与馈赠礼仪..........................................................................................
