“东方大厦”市场调研计划书呈:威海伙伴营销策划有限公司由：山东大学威海分校市场调研所二○○四年二月二十九日目 录 一、调研背景.............................................................................................................................................................................1二、调研目的.............................................................................................................................................................................2三、调研内容.............................................................................................................................................................................3四、目标被访者定义.................................................................................................................................................................6五、调查方法与抽样设计.........................................................................................................................................................7六、样本量.................................................................................................................................................................................8七、访员安排.............................................................................................................................................................................9八、质量控制与复核.................................................................................................................................................................9九、数据录入与处理.................................................................................................................................................................9十、讨论时间安排（自项目确定之日起).............................................................................................................................10十一、报告提交...........................................
