广告策划方案模板社会事务部2024 年 1 月目录封面..................................................................................................................................................4目录 .................................................................................................................................................. 2 前言 .................................................................................................................................................. 2 正文 .................................................................................................................................................. 3 第一部分 ： 市场分析 .............................................................................................................. 3 一、 营销环境分析 ................................................................................................................. 3 二、 消费者分析 ..................................................................................................................... 4 1 。消费者的总体消费态势 ............................................................................................. 4 2 。 现有消费者分析 ........................................................................................................ 4 3 。 潜在消费者 ................................................................................................................ 4 4. 消费者分析的总结 ....................................................................................................... 5 三、 产品分析 ......................................................................................................................... 5 1 。产品特征分析 ............................................................................................................ 5 2 。 产品生命周期分析 ..............................................................................................
