摘 要近几年来,房地产行业的发展迅猛,不仅带动了整个国民经济发展,成为各地经济支柱行业,但是由于我国的房产产业的发展不成熟的问题对我国以后的房产的发展造成了非常严重的后果,同时我国房产行业的制度管理、薪酬方案以及员工的匹配制度都存在着一定程度的问题。一套科学合理的薪酬激励方案是稳定高素质销售人员的关键。因此建立科学合理的销售人员薪酬激励方案对一个房地产企业来说是非常重要的。本文的主要目的是对当代置业白金海有限公司现有销售人员的薪酬方案进行深入研究,找出现有薪酬方案中的弊端,结合企业战略目标,对薪酬方案优化设计,并且通过理论联系实际的方法,提出保障措施。当代置业白金海有限公司是当代置业旗下的子公司,本文通过对公司的销售人员进行访谈方法,发现该公司的销售人员的年龄偏遇年轻化,销售人员的流动性因大,薪酬方案过于单一,此本文通过对周围相关企业的相关人员的薪酬方案以及当地的消费水平进行了解,在此基础上,结合相关的薪酬知识,对公司现有的销售人员的薪酬方案优化设计,建立新的薪酬方案以及提出保障措施,旨在通过完善的薪酬方案提高企业绩效,实现企业长期可持续稳定发展。关键词: 销售人员; 薪酬方案; 优化设计; AbstractIn recent years, the real estate industry developing rapidly, not only driving the development of the whole national economy, an economic pillar industry to around, but the relevant laws and regulations system of real estate industry has no synchronization constraints, update and improve enterprise management system of real estate industry, relevant personnel matching system, salary incentive plan design has certain problem, for the development of the real estate industry caused great negative impact. A set of scientific and reasonable compensation incentive scheme is the key to stable high-quality sales personnel. Therefore, it is very important for a real estate enterprise to establish a scientific and reasonable incentive plan for sales personnel.The main purpose of this article is to contemporary home buyers Bai Jinhai co., LTD., the exist...