企业盈利能力分析的调研报告-以美的集团股份有限公司为例摘 要 改革开放以来，我国的经济建设进入一个高速发展的时期。在现如今的中国，人们的生活品质越来越高，对企业各方面的要求越来越高。现在的市场具有很高的不确定性，因此，如果想要让企业能够不断取得发展，那么就必须要提高它的盈利能力，企业的盈利能力与企业获得的利润之间有着密切的联系。所以，必须要对企业的盈利能力加以分析。本文以美的集团股份有限公司的实际情况为基础，通过文献研究法、趋势分析法以及比率分析法，对美的集团股份有限公司的销售净利率、总资产净利率、权益净利率、成本费用净利率这四个比率进行分析，逐一说明美的集团股份有限公司的盈利能力的相关情况。关键词： 盈利能力 财务分析 资本结构 财务比率 美的集团Abstract China's economic construction has entered a period of rapid development since the reform and opening-up.In today's China, people's quality of life is getting higher and higher, and the demands on enterprises are getting higher and higher.The internal and external environment of enterprises is becoming more and more complex, and the profitability is directly related to the level of the enterprise's continuous operation ability, which is one of the most concerned financial capabilities of the enterprise stakeholders.Therefore, it is very important to analyze the profitability of enterprises.This paper combined with Midea Group Co., Ltd., the actual situation, through literature research, trend analysis and ratio analysis, to Midea Group Co., ltd. sales net interest rate, the net interest rate of the total assets, the net interest rate of the rights and interests, the net interest rate of the cost and the four ratios were analyzed, and the one that Midea Group Co., Ltd., the profitability of the relevant information. Key words： Earning power ; Financial analysis ; Capital composition; Financial ratios; Midea Group目 录一、引言....................
